Prepared byDan Horn · Dallas, TX
Cody and Danielle, thanks for your time this morning. Hopefully I answered all your questions, but if anything else comes up feel free to reach out via text, phone or email! Here is a summary of the things we covered including pricing options as discussed.
The audit
None of this is your fault. It's what happens when a big web company builds sites by the hundred. But it's costing you calls, so here it is straight.
Your site runs on Hibu's platform, on Hibu's servers, under Hibu's control. Stop paying and it's gone. The design, the pages, the content: none of it is yours to take with you. The one thing you do own is your domain name, and after 19 years online it's worth protecting.
Your site lists 171 towns, and for each one it generated two pages by swapping the city name into identical text. I compared your Plano page against your Frisco page: 99% the same words. Google calls these doorway pages and quietly ignores them, or worse, holds them against the rest of your site.
They were generated so fast nobody proofread them.
On your Plano page, right now: "custom signs in Plano, TX T?" — a leftover template bug, copied across town after town.The service photos on your homepage are Shutterstock files. The filenames literally say so. You build authentic neon in Deep Ellum and run your own cranes, and a visitor sees the same generic crane photo a company in Ohio is using.
Your homepage loads about 380KB of code before a single photo shows up. While testing it, the page went blank mid-scroll for a few seconds. Slow sites lose visitors before the phone number ever appears, and Google ranks them lower on top of that. Astro will get things up to speed and pages will load instantly on all connections instead of dragging to load in one image at a time.
The first paragraph of your homepage says "City Sign Services, I nc" with a space in the middle. Your quote form promises an answer "by the next business day," which is a long time for somebody standing under a dead sign. Little things, but they're the little things people judge a contractor by. We will make sure there are no typos and everything reads to the client with a sense of care and urgency towards their needs and concerns.
The part that matters
You've dealt with the big-agency routine: a sales rep, then an account rep, then a ticket number, then silence. I run this the way you run your shop.
There's no support queue because there's no company between us. You email me or text me, and the person answering is the same person with his hands on your site. Straight answers, first time.
Swapping a photo or updating your hours is a five minute job. It should take five minutes, not a ticket and a two week wait. When something's urgent you say so, and it jumps the line.
Template companies say no because the template says no. I build your site from scratch, every line of it, so there's no box to fit inside. If you can describe it, I can build it.
The plan
In plain terms. You're welcome to ask me about any of it, and you'll get a plain answer back.
I build on a modern framework called Astro. What that means for you: no rented platform, no template, and pages that load in a blink because they don't haul around software you never asked for. Fast sites keep visitors, and Google rewards them.
Your video, your installs, your neon. Seventy years of signs around Dallas is a portfolio most shops would kill for. The stock photos go in the trash where they belong.
The layout has one job: move a visitor toward calling you, filling out the form, or sending an email. Number visible at every scroll stop, forms short enough that people finish them.
Instead of 342 copy-paste city pages, a focused set of pages for the services and towns you actually want work from, each one written specifically. One honest page outranks fifty duplicated ones.
Right now your site claims 171 towns, which Google reads as claiming none of them. We'll map where your trucks really go and where the good jobs are, and target that. Accurate beats inflated every time.
Pricing
Both start with the same ground-up rebuild. The difference is what happens after launch.
Build it once, hand you the keys.
I build it, then I stay on it.
When you're ready for Google or Meta ads, I manage them on a smaller separate retainer. That includes dedicated landing pages built the same way as the rest of the site: unique, relevant content for each ad. Google charges less per click and ranks ads higher when the page behind them is genuinely good, so the same work that helps you rank also stretches your ad dollars.
Ready when you are
Tell me which option fits, or just tell me what's been bugging you about the current site. You'll hear back from me, personally, and fast.
Either way, you'll be talking to the person who builds it.